with extensive experience leading best-in-class marketing organizations where he’s been responsible for driving successful strategies and campaigns. From start-ups to large multi-billion dollar, global organizations, Todd has consistently demonstrated his ability to use data-driven insights, craft and execute innovative campaigns, and produce measurable increases in brand health and marketing performance. He is adept at leveraging innovative thinking and technologies to optimize and maximize the customer experience and customer journey that deliver meaningful conversions.
Todd is a highly accomplished professional
Areas of Expertise
Marketing: Organizational and product/service level strategies, multicultural audience and market segmentation, customer acquisition and retention, research and analytics, funnel management, attribution modeling, channel management, content marketing, marketing automation, and CRM tools
Brand: Brand growth and management, standards development, message/positioning platform development and execution, evaluation and metrics monitoring, growth and stabilization strategies, and brand evolution planning
Creative: Design and production, copywriting, digital display, websites/landing pages, broadcast (television and radio), digital channels (OTT, CTV, streaming audio), audio/video, print, outdoor and transit, packaging, collateral, experiential and events
Advertising: Paid/earned/owned channel optimization, cross-channel retargeting, omnichannel planning, SEO/SEM, broadcast, digital and online channels, direct mail, direct response, out-of-home, merchandising, social media, media buying and planning
Communications: Internal and external communications, public relations, media relations, crisis communications management, investor communications, social media, and reputation management
Selected Achievements
Valleywise Health: Drove nearly 60,000 patient appointment requests annually representing greater than $50 million in top-line revenue potential
Carrington College: Increased overall brand awareness by over 200% in the first year ultimately reaching greater than 75% blended awareness in several markets
Yahoo!: Successful turn-around strategy of Yahoo! Store (branded merchandise) that delivered $1.1 million in annual revenue
Colgate-Palmolive: Led initiatives that delivered more than $19 million in annual savings and increased speed-to-market timelines by 26%
Awards and Recognition
5x Annual Healthcare Advertising Awards (2 Gold, 1 Silver, 1 Bronze and 1 Honorable Mention)
5x Higher Ed Marketing Educational Advertising Awards (2 Gold and 3 Bronze awards)
9x ADDY Awards
3x Creative Excellence Awards
4x Webby Awards
2x Internet Advertising Association Awards (Best Advertising Online)
Communication Arts Magazine (Design annual recognition)
Print Magazine (Design annual recognition)
Sappi Fine Papers (Outstanding achievement and induction to Sappi Idea Exchange Hall of Fame
Education
Watterson School of Design
Bachelor’s of Fine Arts
Magna Cum Laude recognition
Sherman Oaks, California
Additional and Continuing Education
Master Certification: Advertising Industry Knowledge - Brainbench Online Learning
Master Certification: Marketing Strategy - Brainbench Online Learning
Certificates of Completion in various software applications and digital technologies (Adobe Creative Suite products, HMTL and other coding languages, and more)