Ready. Aim. Fire!
From hunting game birds with 18th-century flintlocks to today’s highly-skilled sharpshooters. What does all of this have to do with marketing? Find out here.
Who thought that was a good idea?
They’re weird and hairy on the outside. They’re gooey on the inside. And, there’s a pit hidden inside. What can we learn from the curious looking lychee?
You’re like an old river
Nobody probably wants to be told they’re like an old river. But if you think differently, or at all, about it, that might not be a bad thing after all. Here’s my take on being an old river.
Are you a platypus?
What do you and the platypus have in common? Maybe nothing. Maybe a lot more than you think in a metaphorical sense. Find out here.
The best laid plans of mice and men (and women)
Plans change. Decisions don’t. That’s true whether you’re a mouse, an 18th-century poet, or a 21st-century marketing professional.
FIRE! FIRE! FIRE!
Sometimes they’re raging blazes. Other times, they’re simply fire drills. Regardless of their size and scope, how we respond when the alarm is sounded, is what makes us different.
Are you looking or seeing?
Is there a difference between looking and seeing? Is looking the action that takes place so that we can see or do we see things and then look with more intent or purpose? Can we do one without the other; look at something without seeing it or seeing something without actually looking at it?
Who is Salmon P. Chase?
It’s probably pretty safe to say that you don’t know who Salmon P. Chase is. Don’t beat yourself up over that, though. There’s literally nobody alive today who can say they remember him and probably only a small handful of people who have ever heard of him.
Wait…I think it’s a hairball
No organization is perfect. They can sometimes be twisted clumps of chaos and disarray. How do you avoid being sucked into that mess?
Who’s the best hunter?
In the animal kingdom, being the best hunter might be the difference between life and death. What can we learn from the best hunters on the land?
Is that water falling from the sky?
Rain can bring all kinds of challenges. How do you deal with unexpected storms?
What the hell is a gravy boat, anyway?
We’ve known them as gravy boats for about 300 years but they’re not boats at all. In fact, I think…
What do you mean that’s not rice?
As I’m learning, even at my own dinner table, things are not always as they seem. When the research comes in, you may find you’re not eating rice at all but instead…
My dog thinks he lives in a drive-thru
People want what they want when they want it. That’s a challenge Marketers must continue to find solutions for.
One size does NOT fit all
We can’t create work that’s so individually customized that it fits everyone who sees or hears or experiences it. Or can we?
186,000 miles per second
What’s it like to operate so quickly that everything seems like a blur? How do we maintain that pace while still taking time to remain effective?